Advertising is a communication form that have for purpose to inform consumers about the new products and services and how good they are to change their life style. Advertisemnts try to use good brand image and brand loyalty to porsuade the consumer by the message it produces and also the images.
Macdonald is known by its extensive advertising compaigns through diferent midiums (TV, Radio, Billboards..) . McDonald make its products available in all events inculding (sport, birthday, social events…) There are a variety of Macdonal’s advertising compaigns and also slogans that are made to attract the consumer attention and make him think of McDonald all the time as a principal and healthy meal that all families need to have and provide for the children.
The above image is very meanigful and attractive advertisement of McDonal it is a billboard. It is has the purpose attract the eyes of the consumer because they are not familiar with the image which for sure will make them stop and look at it. We see an innocent baby breastfeeding and consuming the most healthy food. We know tha this advertsement is not a natural one. However, it is a modified image. The purpose purpose of this ad. is to show to the consumer that the relationship between McDonald and their child is the same as a mother with her child. It means that children can not live without McDonald. This advertisemnt is very powerful in its meaning because they are usign a sensitive relatioship to convince the consumer how their meals are essential and healthy to consume.
