Are signs Universal?

http://www.texastrophies.com/prodimg/Signs.jpg

http://www.dreamstime.com/silence-please-image4357235



Lets have a look to the first image at the top…are those signs universal? yes they are…in every country we can see the use of those signs which means they are universal because they are understood by everybody … When a person will look at at one of those signs she/he will understand its meaning because whenever we go we can find them addressing the same message…signs have a universal purpose which is to communicate a meaning and these can be done through images like the first one and also signs can be done by gestures. Let’s take the second picture , this girl is using a gesture that means keep quit or silence and this sign is universal and can be understood by everybody. SHHHH!!! Is also a sign that includes sound and it has the meaning of keep silent and this is a universal one too because when you say to someone shhhh!!! Means that this person is disturbing and he/she needs to keep quit. Signs can be expressed in different ways that have the goal to communicate a meaning or an inforamtion. Most of signs are universal like those the once I talked about and many other ones.

Attention Economy

What about this picture?? I think you got the message isn’t it??
AT TV, magazines, newspapers, Internet. All this media is full of advertising that share the same goal which is attract customers to consume products and services, but do they all achieve this goal?? Of course not!! Because, advertising itself is a study and an art that economist use in a smart way to attract peoples attention.
Let’s take the example of this picture…..how do you find it in terms of the way it was presented?? I think you have already seen it since it is presented everywhere...
I found this advertisement so powerful in its presentation, once I saw it attracted my attention. Its an active advertising, the girl is doing more than one activity at once she is dancing and listening to music which is smart to make the consumer attracted and interested by the product. Moreover, if you paid attention you can see that this ads. is presented everywhere in an attractive way, you can find it in walls, cars, billboards…even if you are not interested in the ads you will find yourself surrounded by it which will attract you and make you curious and interested to know about it. Advertising now is using relevant and appropriate services that attract the consumers’ attention for a product and also to convert non consumers to consumers and this is by using attention economy. Attention economy is becoming a very powerful tool since it tries to provide a service using appropriate methods based on people’s interest and being indirect when offering a service.
We have studied in class Attention at/through… for me this picture is looking through since I have got its message from the first look and I know what is behind this ads… what about you guys??? Is it Attention At/Through??

Optical Illusion

The organizational mechanisms of vision are best demonstrated by illusions. Illusions illustrate that perception is a creative construction that the brain makes in interpreting visual data ....Learning does not prevent us from being taken in by these illusions.
- Eric Kandel-

Do you see what I see??

When observing the images in class, each one of us was seeing and perceiving those images in a different way. This means we perceive the world differently not in the way and the shape it really is; our perception and way of seeing the world depends on people’s state and mood. The information that we get is seen by the eye than transformed by the brain to give a perception.

Let’s take the picture I posted and see how differently wee see it. For me when I first saw this picture I only could see the duck face and nothing else. When I saw this picture to another friend the first thing that attracted her attention was the rabbit face. She could not see the duck face it was difficult for her to see it. For me I could see the rabbit face but this was after my friend helped me to see it. So what about you guys which face do you see??? both or only one?? I can guess that each one will have a different perception to this image when he/she first saw it.

The eye is a tool of connection between reality and optical illusion.