Fingerprint and Evidence

Fingerprints are considered the best and the most used tools for criminal evidence. When there is a crime the law always tries to refer to the fingerprints in order to know the truth and show evidence. Fingerprints can decisively discover the criminal from the victim. Fingerprints are considered tools to evidence because they are reliable and juries can rely on to know the truth.

Positioning Via Brand Benefit

This is a McDonals Ads. and it tries to convince the consumer that a breakfast in McDoandls is the best solution to start and a ctive and good Morning. “Bad Nigh, Good Morning”. McDonal is posioting the product via its brand benefit to convince the consumer about its benefits and how it can change their lifestyle to the best.